In 2000, Maradona published his autobiography Yo Soy El Diego ("I am The Diego"), which became an instant bestseller in his home country. Two years later, Maradona donated the Cuban royalties of his book to "the Cuban people and Fidel."He is someone many people want to emulate, a controversial figure, loved, hated, who stirs great upheaval, especially in Argentina... Stressing his personal life is a mistake. Maradona has no peers inside the pitch, but he has turned his life into a show, and is now living a personal ordeal that should not be imitated.
FIFA conducted a fan poll on the Internet in 2000, to elect the FIFA Player of the Century. Maradona finished top of the poll with 53.6% of the vote. Subsequently, however, and contrary to the original announcement of how the award would be decided, FIFA appointed a "Football Family" committee of football experts that voted to award Pelé the title. Maradona protested at the change in procedure, and declared he would not attend the ceremony if Pelé replaced him. Eventually, two awards were made, one to each of the pair. Maradona accepted his prize, but left the ceremony without waiting to see Pelé receive his accolade. It should be mentioned that Pelé and numerous FIFA officials criticised the poll for a number of methodological shortcomings, most notably, for the 'recency effect'. In a separate survey conducted by the IFFHS, Maradona placed 5th best player of the century, behind fellow countryman Alfredo Di Stefano.
Maradona has won other fan polls, including a 2002 FIFA poll in which his second goal against England was chosen as the best goal ever scored in a World Cup; he also won the most votes in a poll to determine the All-Time Ultimate World Cup Team.
Argentinos Juniors named its stadium after Maradona on 26 December 2003.
On 22 June 2005, it was announced that Maradona would return to Boca Juniors as a sports vice president in charge of managing the First Division roster (after a disappointing 2004–05 season, which coincided with Boca's centenary). His contract began 1 August 2005, and one of his first recommendations proved to be very effective: he was the one who decided to hire Alfio Basile as the new coach. With Maradona fostering a close relationship with the players, Boca went on to win the 2005 Apertura title, the 2006 Clausura title, the 2005 Copa Sudamericana and the 2005 Recopa Sudamericana.
On 15 August 2005, Maradona made his debut as host of a talk-variety show on Argentine television, La Noche del 10 ("The Night of the no. 10"). His main guest on opening night was Pelé; the two had a friendly chat, showing no signs of past differences. However, the show also included a cartoon villain with a clear physical resemblance to Pelé. In subsequent evenings, he led the ratings on all occasions but one. Most guests were drawn from the worlds of football and show business, including Zidane, Ronaldo and Hernán Crespo, but also included interviews with other notable personalities such as Fidel Castro and Mike Tyson.
On 26 August 2006, it was announced that Maradona was quitting his position in the club Boca Juniors because of disagreements with the AFA, who selected Basile to be the new coach of the Argentina national football team.
The award-winning Serbian filmmaker Emir Kusturica made a documentary about Maradona's life, entitled Maradona.
In May 2006, Maradona agreed to take part in UK's Soccer Aid (a program to raise money for Unicef).In September 2006, Maradona, in his famous blue and white number 10, was the captain for Argentina in a three-day World Cup of Indoor Football tournament in Spain.
Also in 2006, Diego Maradona was appointed as a Goodwill Ambassador of IIMSAM the Intergovernmental Institution for the use of Micro-algae Spirulina Against Malnutrition.
On 22 March 2010, Maradona was chosen number 1 in The Greatest 10 World Cup players of all time by The Times, a London based newspaper.
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